Magnus Mårding is a discerning soul. Whether it’s picking out the best natural light for a situation or getting a feel for a person’s temperament, this Stockholm-based photographer can always hone in on what’s needed with an exceptional eye and calm composure. Though now best known for his elegant and well-crafted lifestyle and interiors work – with features in The New York Times’ T Magazine, Architectural Digest, Vogue Living, WSJ Magazine and Condé Nast Traveller, to name a few – Magnus started his professional career as a fashion photographer.
He gained international exposure in the 90s with a slew of editorials for GQ and advertising campaigns for the likes of Rolex, Lacoste and Tommy Hilfiger. All through the 90s and 00s, Magnus continued to work for a mix of editorial and commercial clients, and in the process, cemented long-standing working relationships with iconic brands such as Volvo, H&M, Swedese and the Grand Hotel in Stockholm, and with well-known creatives such as Ilse Crawford.
These days, Magnus is as in-demand as ever. His strength lies in the ability to capture a natural portrait of whatever he’s shooting – an interior, a person, a car, anything – to which he credits his fashion photography background, but also his readiness to collaborate with others. And he’s constantly travelling the world, each new project and destination informing his creative eye and adding to the well-established international feel of his images and his vast experience. Confident by nature, he also likes to try new things – he has studied film at NYU, filmed commercials along with photography, and recently, worked with CGI imagery for Volvo. Ultimately, Magnus is driven by a winning combination of intuition and a care for details, which makes him a creative force in his own right.
– Text by Sabrina Shim